The main goal is to create the packaging for the fish factory and restaurant brand  “Pham Nghia Food”. The second one is packaging should reflect the highest freshness of the company’s products and its positioning “nutrient content, quality of each product and consumer’s health are always our number one priority”.

In order to demonstrate the freshness of the product we decided to show that the consumer buys almost live fish. That is why the photography of fresh food appeared on the packaging. Not from the side as on the kitchen or table, but from above as the fish eater see them.